Sanchayan Banerjee
King's College London
Research Interests: Behavioural Economics, Environmental Economics, Experimental Economics, Public Policy.
Areas of focus: Food Policy, Energy Policy, Charitable Donations, Ethics, Public Health, Virtual Reality and AI.
I am an Associate Professor of Economics & Public Policy and Director of the Behavioural Public Policy Lab at the School for Government in The Policy Institute in King's College London. I act as the Academic Lead for Professional Education for the Policy Institute in the Faculty of Social Sciences and Public Policy. I am a visiting fellow of the London School of Economics, and an affiliate of the Institute for Environmental Studies and Amsterdam Sustainability Institute at VU Amsterdam. My research focusses on developing citizen-oriented, participatory, behavioural public policies and testing their effectiveness and legitimacy using experiments (lab, online and field). I sit on the editorial board of Frontiers in Behavioral Economics, Nature Scientific Reports, PLOS One, and Humanities and Social Sciences Communications. I was a co-editor of the New Voices section in Behavioural Public Policy. Previously, I was an Assistant Professor (tenured) of Behavioural and Environmental Economics at VU Amsterdam (2022-2024). During March-April 2025, I was a Visiting Professor at the Grenoble-IAE (Graduate School of Management), Université Grenoble Alpes. I hold a PhD (2022) and MSc (2018) from the London School of Economics. I am Indian by birth and nationality and 29 years old.
Other appointments: Advisor, Strategy& Middle East (PwC), Advisory Board Member, Department of Economics, National University of Sciences and Technology, Pakistan; Quality Assurance Board Member, Vrije Universiteit Amsterdam;
Previously: Panel member of Belgian Science Policy Office, Federal Science Policy in Belgiun (BELSPO).
Nudge+. Think, before you nudge! Joint with Peter John (KCL), out with Palgrave Macmillan on 5 June! Pre-orders via Amazon.
‘Nudge changed how we think about policy. Nudge+ changes how we think about nudge. Banerjee and John brilliantly bridge the gap between the subtle power of nudges and the deeper engagement of reflective thinking, creating a hybrid approach that's both practical and ethically sound.’
— John A. List, Kenneth C. Griffin Distinguished Service Professor of Economics, University of Chicago, USA.
‘This is essential reading to understand the next generation of behavioral science.’
— Michael Hallsworth, Chief Behavioural Scientist at the Behavioural Insights Team.
The “nudge” revolution has changed public policy. Despite its success, many critics worry about its effectiveness, ethics, and legitimacy. Behavioural public policy needs to be based on a more mature dialogue between citizens and the state. Unlike nudge, which tells citizens how to act, nudge+ invites people to think about nudge and decide if it works best for them. It also encourages policy-makers to think more carefully before prescribing behavioural insights, producing our mantra: Think, before you nudge.
‘This book challenges some of the practical and ethical weaknesses of earlier Nudge style behavioural change and offers an exciting alternative that respects people's autonomy and capacity to think for themselves.’
— Gerry Stoker, OBE, Professor, University of Southampton, UK.
‘The book positions nudge+ as a practical response to ongoing ethical and implementation debates—it is useful to researchers and practitioners seeking a systematic, policy-facing discussion of how reflective elements might be incorporated into behavioural interventions.’
— Lucia Reisch, El-Erian Professor of Behavioural Economics and Policy, Director of the El Erian Institute of Behavioural Economics and Policy, Cambridge Judge Business School, UK.
'John and Banerjee are two leading thinkers in the space of applied behavioural science - this book promises to elucidate one of the most important questions for the field - how do we move beyond nudging?'
— Michael Sanders, Professor of Public Policy and Director of School for Government, King's College London, UK.
Forthcoming in PNAS. The private solution trap in collective action problems across 34 nations. Joint with Eugene Malthouse et al.,
Published in Utilities Policy. Shaping electricity end-user behaviour for demand response using the COM-B model. Joint with Daniel Stampatori and Jose Pablo Chavez Avila.
Published in Ecological Economics. Unpacking the Side Effects of Social Norm Nudges. Joint with Julien Picard.
I will be hosting a range of different BiP workshops. See here for the network's activities.
I have been appointed at the Inaugral Director of the Behavioural Public Policy Lab at School for Government in King's College London.
Interests
Behavioural Economics
Experimental Economics
Environmental Economics
Health Policy
Climate Policy
Behavioural Insights for Policy
Secondary Affiliations
LSE Psychology and Behavioural Science
Vrije Universiteit Amsterdam
Higher Education Academy (Advance HE)
Memberships
IBPPA, AEA, EEA, APA D34
Education
BKO (University Teaching Qualification)
VU Amsterdam, 2023
PhD, Behavioural & Environmental Economics
London School of Economics, 2022
PG Certificate (masters), Higher Education
London School of Economics, 2021
MPhil, Environmental Economics
London School of Economics, 2019
MSc, Environmental Economics and Climate Change
London School of Economics 2018
BA, Economics
Jadavpur University, 2017
Sanchayan Banerjee 2021